Kyle Salem, ph.d
Kyle is the Chief of Staff and President of Cassling. He spends his time on healthcare strategy, partnerships, and helping to lead the organizations’ overall growth and development. Focusing on meeting short- and long-term goals, as well as clinical, financial and organizational needs.
He currently serves on the board of Jelecos, a managed IT services company, and contributes to a number of community and arts organizations through either board participation or donated time to lead strategic planning efforts.
McKay Marketing Team
In this session the McKay team shared different marketing strategies including customer relations process as well as targeted direct mailing and email marketing campaigns.
Where Will Your Story Go Next?
Keynote speaker, Kyle Salem, discussed strategic planning and how culture and innovation fit into the mix. This session included inspiring methods for picturing the future and then developing a plan of action to help reach your goals.
The Next Chapter
Jerry McKay shared his vision for the future of McKay Landscape Lighting. Attendees got an insight into our goals over the next 5 years and how we plan to hit those goals as a way to inspire attendees when thinking about the future of their company.
Participating attendees shared unique techniques and methods that have helped them grow and improve their business.
Innovative Landscape Lighting Designs and Challenging Installations
Participating attendees shared photos and discussed their most challenging or unique installations.
Small Group Breakout Sessions
Attendees discussed business related issues and shared ideas with how to solve them in a group setting. The collaboration between attendees is invaluable.
Tour of McKay Landscape Lighting
Attendees toured McKay Landscape Lighting’s facility and meet the staff. They got to see how the shop is organized for efficiency, how the crews keep organized, and the office is structured. Attendees had the opportunity to ask our staff questions to learn more about their role, especially if they are in a position you are considering as your next hire.
Landscape Lighting Tour
During the nighttime tour, attendees drove by and visited properties McKay Landscape Lighting recently installed. The site visits included various landscape lighting applications and unique techniques. Attendees had the opportunity to see our installations first-hand, ask questions on any unique or challenging install technique, and more!
"This was my 5th year attending the Summit. Each year has more relevant content. The speakers and presentations were all top-notch and looking forward to improving my business operations in the coming year.
Planning for 2020 to be my best year yet. Thanks, McKay Team"
- Don Powell, Dusk to Dawn Outdoor Lighting
"I had such a great time at the 2020 Lighting Summit. It’s a highlight of my winter season as I plan for the spring. Fantastic to see all my lighting friends from all over the country. A big thanks to Jerry and the crew at McKay Landscape Lighting.
Another great Lighting Summit!"
- Bill Knowles, Northern Outdoor Lighting
"My second year attending The Lighting Summit. It was great to see a lot of familiar faces as well as some new ones. The knowledge, the networking and most importantly, the PEOPLE are what makes The Lighting Summit great. Jerry McKay and his team are TOP NOTCH when it comes to the time, talent and detail put into planning and hosting the Lighting Summit.
Well done. ⭐️⭐️⭐️⭐️⭐️"
- Matt Nicol, Lightscape Outdoor Lighting
get updates on the Lighting summit
Subscribe to our email list to get updates on topics, speakers, and event details for our next event.
If you have any questions about The Lighting Summit, please contact us online or call (402) 289.3424 or (866) 663.5434