THE LIGHTING SUMMIT GUEST SPEAKERs:
Katie is a Chief Content Officer at Ervin & Smith, a digital marketing agency that specializes in optimized brand marketing located in Omaha, Nebraska.
As Chief Content Officer, Katie oversees all marketing initiatives, including content marketing, search engine optimization, email marketing, public relations and social media. She works with both business-to-business and business-to-consumer brands to map out relevant content and lead-nurturing strategies that improve brand relevance, drive traffic and lead conversion, increase media mentions and improve overall ROI.
Pari has over 20 years of experience coaching and training business professionals. As a certified Gallup Strengths Coach, Emotional Intelligence Coach, and Executive Leadership Coach, Pari has helped inspire and motivate people to reach specific personal and professional goals they didn’t know were possible.
Understanding the Customer Experience
This speaker “mystery-shopped” McKay Landscape Lighting and provided valuable insight into the mindset of a female customer. She discussed the qualities she looks for when hiring a contractor.
Tracking Clients Through the Sales Process
Jerry discussed our sales process and tracking potential clients from the initial contact to after closing the deal.
Leveraging Your Strengths
Pari Smart, a certified Gallup Strengths Coach, helped attendees learn how to capitalize their strengths to benefit their business, and understand how strengths may help or hinder business and employee relationships.
Small Group Breakout Sessions
Attendees discussed business related issues and how to solve them in a group setting. The collaboration between attendees was invaluable.
Content Marketing: Pro Tips to Attracting More Visitors & Generating More Leads
Katie Kemerling, Chief Content Officer at Ervin & Smith, discussed blogging and other online tactics to attract visitors and generate more leads.
Innovative Lighting Designs and Challenging Installations
Participating attendees shared photos and discussed their most challenging or unique installations.
Strategic Partner ROUND-TABLE
The panel featured four local strategic partners of McKay Lighting. Time was spent discussing topics and answering strategic partner relationships related questions.
"I just wanted to let you know how invigorating your summit was. My hat is off to you and your crew for putting on a fine program that offered a great deal of pertinent information as well as a platform that facilitated networking and sharing among attendees. I typically warn my clients to be careful: that landscape lighting is addictive. I could put your summit in the same category." - John Garner, Southern Lights of Raleigh. Inc.
"Wow is all I can say. This was the best conference I have attended and again thanks to you and your team for making me a part of it. I felt welcome from the beginning even though my experience in the industry is close to zero. I think this event has cut a couple of years off the learning curve." - Don Powell, Dusk to Dawn Stl
get updates on the lighting summit
Subscribe to our email list to get updates on topics, speakers, and other event details for our next event.
If you have any questions about The Lighting Summit, please contact us online or call (402) 289.3424 or (866) 663.5434