Speakers:
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Pari SmartPari, owner of Smart Possibilities, has over 20 years of experience coaching and training business professionals. As a certified Gallup Strengths Coach, Emotional Intelligence Coach, and Executive Leadership Coach, Pari has helped inspire and motivate people to reach specific personal and professional goals they didn’t know were possible.
Dillon StewartDillon is an Associate Editor at Landscape Management. He graduated from Ohio University’s E.W. Scripps School of Journalism, earning a Bachelor of Science in Online Journalism with specializations in business and political science.
Chip ThompsonChip is the owner of Chip Thompson Design, an award-winning design & branding studio located in Omaha, NE. He designed McKay Landscape Lighting's website years ago and lead its most recent redesign. Chip and his team works for clients all across the United States.
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Conference topics:
How to Interact Effectively with the Media
Getting media coverage for your business isn't always easy. Dillon Stewart, Associate Editor at Landscape Management shared how businesses and the media can work together collaboratively. This included proper media etiquette, the benefits of working with the media and how to get media coverage, as well as tips on writing a press release and how to make initial contact with the media.
Innovative Landscape Lighting Designs and Challenging Installations
Participating attendees shared photos and discussed their most challenging or unique installations.
Using Smart Devices to interact with your Landscape Lighting System
Home automation is becoming more and more popular, consumers like the idea of being able to control their landscape lights from a smartphone. Joel Mayor, Owner of Texas Outdoor Lighting, shared ways he uses technology with his landscape lighting designs.
How strong is Your website
Steve Jobs once said, “Design is not just what it looks and feels like. Design is how it works.” In essence, truly great design possess both form and function. The same is true for websites. Chip Thompson, web designer and small business owner, shared what makes a website strong, tasks that can be done in-house, along with so much more. Attendees walked away with practical tips and action steps for improving their website in today's ever-changing digital landscape.
Get the Job Done! Increasing Business Efficiency Through Strength Based Motivation
Pari Smart, a certified Gallup Strengths Coach, Emotional Intelligence Coach, and Executive Leadership Coach helped attendees discover how to recognize individual talents and communication styles, overlay talent map with the talents of a key staff member, understand how to analyze Complimentary and Contradictory areas, create an individualized action plan using strength-based motivational techniques to increase communication and business efficiently, and more!
Small Group Breakout Sessions
Attendees discussed business related issues and how to solve them in a group setting. The collaboration between attendees was invaluable.
Testimonials:
"The Lighting Summit was just great. I thoroughly enjoyed getting together with other successful lighting companies and learning the many ways that we can improve our businesses . There was an abundance of great ideas and concepts on business building and marketing presented. I'm already busy implementing them into my company. There certainly will be a ROI on the money I spent on attending. I'll be back again next year. A big thanks to everyone at McKay Landscape Lighting."
- Bill Knowles, Northern Outdoor Lighting LLC
"This was my second year attending the summit. I got even more out of this year's summit than I did last year, which was also good. Jerry and his team are great, and I highly recommend what they offer. "
- Mike Potucek, Artistic Outdoor Lighting
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If you have any questions about The Lighting Summit, please contact us online or call (402) 289.3424 or (866) 663.5434
